[ “You want to be specific? So let’s be specific!”, I said to Natalie Riachi, Scottish fashion designer, when she asked me to photograph her first collection. I did it in a, for today’s habits, radical way: I shot eighteen looks on eighteen rolls of film and took one more photo on a different roll.

I entirely reused the contact sheet as it was and the blown up extra shot to create a double page. 100% of the images were used and none was “bad”. Ms Riachi was quite stunned.

The film frames are original and suggest credibility, the contact sheets let the eyes travel and, just to mention another point, postproduction was almost inexistent. ]

_ Franco Tettamanti


concept, design + direction _ Natalie Riachi
print + textile designer _ Nina Warmerdam
photographer _ Franco Tettamanti
model _ Philippine Le Liepvre
make-up artist _ Elodie Mansuy
hair stylist _ Catherine Pondy
graphic design _ Matt Scheurich
leather accessories _ Úna Burke